TV Commercials: How to Make Them
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
Author | Ivan Cury |
Publisher | CRC Press |
Release Date | 2013-01-25 |
ISBN | 1136070303 |
Pages | 256 pages |
Rating | 4/5 (03 users) |