Think Big, Start Small

Think Big, Start Small

Dieses Buch ist eine Open-Access-Publikation unter einer CC BY 4.0 Lizenz. Das vorliegende Buch handelt in erster Linie von der Erfolgsstory des StreetScooter, dem Elektronutzfahrzeug der Deutschen Post, leitet dabei aber eine neue Managementphilosophie für die Entwicklung von Innovationen ab, indem Entwicklungsprozesse radikal effizienter gestaltet werden. Von den Anfängen des Projekts, zu denen der Slogan „Think Big, Start Small“ besser passt denn je, bis heute, als etablierter Hersteller für elektrisch angetriebene Nutzfahrzeuge, werden die Meilensteine erzählt und immer wieder kommen Protagonisten und Wegbegleiter zu Wort. Dabei wird die Herangehensweise in den Mittelpunkt gestellt, das „einfach mal machen“. Es werden die Zutaten für diesen Erfolg dem Leser nahegebracht, angefangen mit den Protagonisten über die Anforderungen an ein Produkt, das zu möglichst geringen Kosten und in kürzester Zeit auf den Markt gebracht werden soll. Hieraus leiten sich neue Denkansätze für das erfolgreiche Management der Entwicklung von Innovationen ab. This book is open access under a CC BY 4.0 licence. This book primarily tells the success story of the StreetScooter, the electric utility vehicle of the Deutsche Post. At the same time, it derives a new management philosophy for the development of innovations, through a radically more efficient re-conception of the development process. From the beginning of the project – to which the slogan “Think Big, Start Small” fits better than ever – to today, as StreetScooter GmbH is an established manufacturer of electrically powered vehicles, its milestones are recounted along with quotes from protagonists and companions. This places the focus on its fundamental “just do it” approach. Readers are provided with insight into the ingredients for this success, starting with the foundation up to the requirements of a product that had to be brought to market at the lowest cost and in the shortest time possible. This led to new approaches for the successful management of innovation development.

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Publisher Springer Vieweg
Release Date
ISBN 9783662549810
Pages 213 pages
Rating 4/5 (16 users)

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