The Advertising Concept Book

The Advertising Concept Book

A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.

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The Advertising Concept Book
Language: en
Pages: 272
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher:

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A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than i
The Advertising Concept Book (First
Language: en
Pages: 320
Authors: Pete Barry
Categories:
Type: BOOK - Published: 2016-08-01 - Publisher: Thames & Hudson

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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrate
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Categories: Advertising
Type: BOOK - Published: 2019 - Publisher:

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Advertising: Concept and Copy (Third Edition)
Language: en
Pages: 320
Authors: George Felton
Categories: Business & Economics
Type: BOOK - Published: 2013-08-05 - Publisher: W. W. Norton & Company

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The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edi
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Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
Hey Whipple, Squeeze This
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Pages: 416
Authors: Luke Sullivan
Categories: Business & Economics
Type: BOOK - Published: 2022-02-17 - Publisher: John Wiley & Sons

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The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving indu
Basics Advertising 02: Art Direction
Language: en
Pages: 184
Authors: Nik Mahon
Categories: Business & Economics
Type: BOOK - Published: 2017-11-02 - Publisher: Bloomsbury Publishing

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Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to
Principles of Integrated Marketing Communications
Language: en
Pages:
Authors: Lawrence Ang
Categories: Business & Economics
Type: BOOK - Published: 2021-02-28 - Publisher: Cambridge University Press

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Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles
Advertising Account Planning
Language: en
Pages: 262
Authors: Larry Kelley
Categories: Business & Economics
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning
Integrated Marketing Communications
Language: en
Pages: 400
Authors: Lawrence Ang
Categories: Business & Economics
Type: BOOK - Published: 2014-01-02 - Publisher: Cambridge University Press

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Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.